The process of leveraging direct advertising campaigns to increase brand awareness, market a particular product, forge relationships, and offer value to the intended audience is known as brand building.
Brand Building is the proccess to
1) Define the brand goal
2) Research the target market
3) Determine brand voice & personality
4) Choose brand name & slogan
5) Write the brand vission and mission
6) Create the brand style guide
7) Design the brand products
8) Design brand identity Like , Color Scheme, Logo, Business Cards, T-Shirts, Brochures, Brand Profile, Product Packaging and Other Graphic Elements.